13 September 2012

FRAAS Fairisle Infinity Scarves

My Dear Friends,

I am so happy that Autumn is almost here.  With Fall comes beanies, blazers & scarves in fun colors!  I can't wait!  

One of the leading trends for Fall 2012 is fun, bold scarves.   FRAAS, being a long-time category leader in this category, is proud to debut their new line of refreshing & versatile INFINITY style scarves to their collection. 

The rising interest in the scarf and wrap/stole category is evident everywhere, as witnessed by looking around at fashion-savvy women.  This past summer, scarves were seen all over as a trend to be reckoned with, even in the hottest Summer temperatures!  

More than 100 new FRAAS brand styles are debuting in the upcoming season--many in multiple color way options. Three on-target and very elegant palettes and themes are apparent -- Woodland Guardians, Mineral Explosion, and Decadent Traveler.  

Neutrals, jewel tones and accent pop colors provide savvy consumers with the right styling and best shades to work with existing and new wardrobes.  Take Style 060542, the Fairisle Infinity, for example-- which is comprised of acrylic, nylon and a bit of wool.  It is soft and extremely lightweight which makes it a great item for transitioning from season to season.  It is also ideal for travel and almost any location and climate.  It loops easily and requires no tying which is one of the genius things about an infinity scarf.  Not only will it dress up and function with outerwear, it will look great with a sweater, dress or blouse, and as an accent accessory.  Colors include navy/turquoise, camel/ivory, rose/petal, and black/grey.  This particular item retails in most stores for abut $40.

"Our goal at FRAAS is to give consumers great choices of unique, exciting products at affordable price points.  This new style—which is part of a far larger collection that includes an extremely comprehensive choice of scarves and wraps in many materials, sizes and shapes— allows consumers to renew their wardrobes and accessorize like fashionistas without spending a fortune! 
 -Aimee Zucchetti, Brand and Sales Manager

Whenever a woman wants to add a finishing touch to her outfit and add zest to her entire look—she can reach for one of our FRAAS styles and be 100% confident that it will produce the right effect. It is amazing what a difference a scarf can make.” 
-Ken Krieger, VP of Sales 

I was fortunate enough to receive one of these amazing scarves to review.  I was given the navy/turquoise, which is honestly my favorite out of all four color options.  It's so cuddly & so colorful...so ME!  There are many different ways to wear infinity scarves, and this one is perfect to do just that!  It can be easily worn as a poncho, shawl, regular scarf, sari style, double scarf, hoodie or as a sari style draping.

Overall, I'm extremely happy with this scarf!  There is not a thing I'd change about it - color, design or otherwise.  To buy the FRAAS Fairisle Infinity scarf or check out other FRAAS merchandise, please view the online store, Amazon.com or at specialty stores throughout the country.  You can also visit their Facebook or Twitter for more information.

I received the item mentioned above from Lipton Publicity in exchange for an honest review.  All 
opinions are my own and no money exchanged hands.  Thank you, FRAAS & Lipton Publicity!

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